For this project, the goal was to create designs that were visually appealing but still fit the theme and TV show they were meant for. A faded blue color was used throughout the graphics as a nod to some of the past designs for the posters and even the apron colors of the characters. Grungy textures and effects were incorporated to give the posters and advertisements some more character. A campaign for a takeover of Chicago restaurant Mr. Beef to bring attention to the shows new season.