For this project, the goal was to make the signage “Halloween-y” but not scary. And also to make in-store signage that gave off the Halloween vibe but wasn't dissuading. A more cutesy route was taken with coffin-shaped packaging holding a skeleton-shaped gift card. For the signage, the signs were designed simply with the displays in mind. The square-shaped signage is placed on the shelves among the products. Designed big enough and simple enough to understand, but not too extravagant to take away from the display itself. Since they are square, they can also be used as on-wall signage and even as social posts.